I'm Shari Sultana // and I'm an online business manager.

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I’m a Mompreneur with 2 school aged children. I started as an online entrepreneur in 2005 by providing internet marketing virtual assistance to start-up companies. In 2008 I was invited to be a beta-partner for inbound marketing software company HubSpot. As one of the original 10 beta testing Partners I went on to become a founding member of their highly successful Certified Partner program. As a result, I was fortunate to see my inbound marketing company grow to where I hired 4 people to help me service my clients. The gradual shift to ecommerce business management happened in 2009 when one of my clients, a successful Mompreneur, asked me to manage the daily operations of her retail ecommerce business. I now focus solely on working with Mompreneurs who own and operate product-based ecommerce businesses.

Here’s how I can help you:

As your Ecommerce Business Manager I’ll operate and promote your ecommerce business so you can continue to create or source the amazing products that bring you success. I’ll collaborate with you to select the right shopping cart platform, payment methods, multi-channel marketing strategies and the team of experts needed to help you achieve your goals. My marketing expertise is inbound marketing. You and I will strategize ways to increase your website’s qualified traffic, increase your site’s conversion rate and ultimately increase your site’s revenue.

If you don’t already have a web team assembled I will be happy to help you put one together.

You can free up your time by letting me take charge of the daily operations of your web business. I’ll work with sales reps, coordinate with flash sale and group deal sites, and liaise with your fulfillment house or drop-shippers. I’ll maintain every aspect of your website to ensure it’s always updated with fresh content and is optimized to keep a low bounce rate and a high conversion rate. I’ll organize your marketing efforts and manage your web team to ensure your business runs smoothly, efficiently and professionally. Having me manage the operational details of your business gives you the opportunity to do the things only you can do to make your business truly successful. I’ll do all of this from the comfort of my own home office. You don’t need to pay any costs associated with having an employee because I’m an independent contractor and I pay all of my own expenses.

Other things you might want to know about me:

Prior to Modern Marketing Support I was a restaurant business manager for 10 years, most notably at the Westin® Harbour Castle Hotel in Toronto Canada. I have a B.A. from McMaster University and a diploma from Sheridan College. I have formal training in inbound marketing through HubSpot and in website conversion optimization and web analytics through Market Motive. I continuously work to stay informed of the latest marketing trends and strategies for internet retailers.

I live in Burlington Ontario Canada with my husband, 2 kids, our yellow lab and short-haired hamster. I absolutely love being a mompreneur and all the freedom, joy and unique challenges it brings.

Mompreneurs who produce and sell online should choose an Online Business Manager with experience managing virtual teams in an ecommerce environment. Hiring Shari means you get someone who has extensive knowledge and experience with -

  • Product based ecommerce
  • Magento® ecommerce platform
  • WordPress Development and Maintenance
  • Basecamp for project management
  • Managing virtual teams including graphic designers, programmers and developers, copywriters, virtual assistants, PR agents, and other outside service providers
  • Digital Marketing Strategy and Implementation
  • Vendor Liaison
  • Customer Service Management
  • Social Media Management
  • Email Marketing using iContact, MailChimp and Constant Contact

Not sure what to do? Please fill out the form below and let’s chat. I’ll answer any questions you might have.

About this Blog // This is where I plan to write about managing and operating an online retail business.

Address // Burlington, Ontario

Telephone // (910) 795-0914

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